Antonio Arocho Hernández is an award-winning multidisciplinary designer and creative technologist working at the intersection of 3D, CGI, immersive experiences, and emerging technology.
Over the past decade, his practice has evolved across industrial design, product, fashion, footwear, retail, digital experiences, and XR. He works across disciplines to transform complex ideas into visual and spatial experiences—moving fluidly between concept development, 3D design, CGI, storytelling, and emerging technologies.
His work explores how technology can expand the way we design, experience, and understand the world around us. He is particularly interested in the relationship between the physical and digital, using 3D, virtual reality, augmented reality, and real-time technologies to challenge conventional ideas of space, movement, perception, and interaction.
Throughout his career, Antonio has worked with global brands and multidisciplinary teams to develop experiences that bridge design, technology, and culture. His work has included immersive fashion experiences, virtual and augmented reality, retail environments, product visualization, digital experiences, and experimental 3D work. He has also built and led creative teams, developing new capabilities and helping designers expand their technical and creative practices.
A largely self-taught 3D artist and designer, Antonio's approach is grounded in experimentation, research, and an ongoing curiosity about how technology can become a creative material rather than simply a tool. His practice is influenced by Brutalism, New Materialism, architecture, fashion, and philosophy, with a particular fascination for the question of where physical reality ends and digital reality begins.
At the center of his practice is a simple belief:
Technology should not simply imitate the physical world. It should give us the ability to imagine what comes next.
Antonio's work has been recognized internationally and featured by CNN, Microsoft In Culture, Av Magazine, The Evening Standard, and other publications. He continues to explore new ways of combining design, technology, and storytelling to create experiences that are visually compelling, conceptually rigorous, and meaningful.